We began by immersing ourselves in Frost of London Art’s brand ethos, exploring the intricate details of their collections and the stories behind each piece. Our creative direction focused on highlighting the meticulous craftsmanship and timeless elegance that define the brand. During pre-production, we collaborated closely with the client to storyboard a narrative that weaves through the design process, from initial sketches to the final polished piece. Production involved capturing high-definition macro shots of the jewellery, showcasing the sparkle of diamonds and the precision of watch movements. We utilized a combination of natural and studio lighting to accentuate textures and materials. In post-production, we employed a refined color grading palette to enhance the visual richness, complemented by a bespoke musical score that echoes the brand’s sophistication.