We began by delving into Bang & Olufsen’s storied past, drawing inspiration from their iconic products and design philosophy. Our creative direction focused on highlighting the seamless blend of form and function that defines the brand. During pre-production, we collaborated closely with their team to storyboard a narrative that weaves through their history, innovations, and the meticulous craftsmanship behind each product. Production involved capturing high-definition visuals of their products, emphasizing the sleek lines, premium materials, and intricate details. We utilized a combination of natural and studio lighting to accentuate textures and finishes. In post-production, we employed a refined color grading palette to enhance the visual richness, complemented by a bespoke musical score that echoes the brand’s sophistication.
